Glossary

Describes special terms used in Qt Digital Advertising:

TermMeaning
AdThe graphic, audio, or video advertising provided through the Platform to be displayed on the Site(s), in different formats accepted by The Qt Company.
Ad CallThe activation of a Tag.
Ad SpaceA location on the Site(s) where an Ad can be displayed.
Ad InventoryThe total Ad Spaces the Publisher has available.
Ad ServingA service, which technically routes the Ad, and displays it on the Publisher’s Site(s).
AdvertiserThe final advertiser, advertising agency, trading desk, and/or any other entities having developed enabling technologies in order to buy Ad Inventory.
AffiliatesThe as to an entity, any other entity directly or indirectly controlling, controlled by, or under common control with, such entity.
BuyerThe advertising agency, company, that will purchase Ad Space from the Publisher through the Platform.
CPMCost per thousand (CPM), also called cost per mille, means the price of 1,000 advertisement impressions on one Site(s).
ImpressionMeasurement of responses from a web server to a page request from the user browser, which is filtered from robotic activity and error codes and is recorded at a point as close as possible to opportunity to see the page by the user.
Header BiddingThe Publisher can offer its Ad Inventory to competing parties in real-time.
Open AuctionScategory of Real Time Bidding that is open to any bidder.
Private AuctionA category of Real Time Bidding reserved for certain Advertisers based on pre-established criteria identified by a Deal ID.
PublisherQt users that will implement the Digital Ads Plugin, and will monetize from Qt Digital Advertising Platform
Real Time Auction”, or “Real Time Bidding” (“RTB”)The bidding service allowing Publishers to sell their Ad Inventory in real time, or near real time, to Advertisers for the price the Advertisers declare on the Service they are willing to pay to display an Ad on an available given Ad Space at a given moment.
RPMThe revenue per mille (thousand) auctions monthly volume of Ad Calls received and auctioned on the Platform.
SSPthe supply-side platform (SSP) is a technology platform to enable Publishers to manage their Ad Inventory, fill it with ads, and receive revenue via a Real Time Bidding process.
TagsAd call URLs, or any other computer code provided that identifies an Ad Space.

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