Migrate from AdMob to Google Ad Manager (GAM)

Migrating from AdMob to Google Ad Manager (GAM) involves a few steps to ensure a smooth transition of your ad monetization setup. AdMob and GAM serve different purposes; while AdMob is primarily focused on mobile app ad monetization, GAM offers a more robust platform for managing ads across various platforms, including web and apps. Here's a general guide to help you migrate from AdMob to GAM:

Set Up Google Ad Manager (GAM)

  • If you don't already have a Google Ad Manager account, you'll need to create one. Sign in to your Google Ad Manager account or create a new one: https://admanager.google.com https://admanager.google.com/
  • Familiarize yourself with the GAM interface and navigation.

Review Ad Units:

  • Take note of your existing AdMob ad units, including their names, sizes, formats, and placements.
  • GAM offers more flexibility in terms of ad formats, sizes, and placements. Decide how you want to structure your ad units in GAM. You may create new ad units to match your existing setup or make improvements.

Integrate GAM SDK (For Mobile Apps)

  • Determine which platforms you're targeting (iOS, Android) and follow the respective documentation to integrate the GAM SDK.
  • Update your app's code to replace AdMob SDK calls with GAM SDK calls.
  • Update ad unit IDs in your app's code to match the new ad units you've set up in GAM.

Google provides detailed documentation for integrating the GAM SDK for various platforms.

Update Tags and Placements (For Web)

  • For web-based properties, you'll need to update the ad tags on your website to use GAM tags instead of AdMob. This might involve replacing the existing AdMob ad tags with GAM ad tags within your HTML code.

Set Up Line Items and Creatives

In GAM, you'll need to create new line items and creatives for your ad units. Line items represent your ad campaigns, and creatives are the actual ads you want to display. GAM provides various options for targeting, ad types, and delivery settings. You'll need to recreate your existing ad campaigns in GAM's interface.

  • In GAM, navigate to the "Inventory" tab and create new ad units to match your desired setup.
  • Create line items representing your ad campaigns. Specify details such as targeting, start and end dates, priority, and budgets.
  • Set up creatives for your line items. This involves uploading the actual ad content (images, videos, HTML5 creatives, etc.).

Define Targeting and Delivery Rules

  • Explore GAM's targeting options, including audience targeting, geographic targeting, device targeting, and more.
  • Replicate your existing AdMob targeting settings in GAM to ensure your ads reach the intended audience.

Test and Optimize

  • After setting up your ad units, line items, and creatives in GAM, thoroughly test your app or website to ensure that ads are displaying correctly.
  • Monitor your ad performance and optimize your setup as needed to maximize revenue.

Gradually Migrate Your Traffic

  • Gradually transition your traffic from AdMob to GAM. You can start by sending a portion of your traffic to GAM and gradually increase it over time. This allows you to monitor performance and make adjustments without disrupting your entire monetization setup.

Monitor and Adjust

  • Regularly review GAM's reporting and analytics tools to track ad performance, impressions, clicks, and revenue.
  • Use the insights gained to make data-driven decisions and optimize your campaigns for better results.

Seek Support

  • If you encounter any issues during the migration process, don't hesitate to reach out to Google Ad Manager support for assistance. They can provide guidance and help troubleshoot any challenges you face.

Communicate with Stakeholders

  • If you have advertisers or partners, communicate the migration plan and timeline to them. Ensure they are aware of the changes and any actions they might need to take.

Monitor Post-Migration Performance

  • After the migration is complete, continue to closely monitor ad performance and revenue in GAM to ensure that everything is running smoothly.

Remember that migrating from AdMob to GAM is a significant change, and it's important to plan and test thoroughly to ensure a smooth transition for both you and your users.

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